Mobium is regularly quoted in the press, invited to speak at conferences and to contribute to journals focused on sustainability, wellbeing, research, strategy and innovation.

Recent coverage includes:

• ABC Online feature; ‘Everybody’s a greenie now’,
  discusses the mainstreaming of community interest in the environment and sustainability. Commenting on the broad-based makeup of the attendees at the 12th Sustainable Living Festival, environment editor Sara Phillips quotes Mobium research on the LOHAS consumer to conclude that indeed demographics are not good predicators of an individual’s interest in considering a healthier, more sustainable lifestyle.
  February 23, 2010

• The Age feature; ‘Green fades in the wash’, quotes Mobium Living LOHAS data to re-enforce the difficulties faced by consumers in assessing the veractiy of ‘green’ claims and putting forward the case for eco-labels.
  January 26, 2010

• Research from Living LOHAS 3 demonstrates the green gap in The Sunday Age news feature; ‘We’re not as green as we seen (or would like to be seen)’
  January 10, 2010

• Mobium data leads the Sydney Morning Herald story; ‘Copenhagen shortcomings to stymie green market: survey’
  December 29, 2009

• The Living LOHAS 3 release was syndicated by the AAP and highlights featured on News and internet resources both in Australia and overseas.

  Daily newspapers including the Age, Herald Sun and Sydney Morning Herald provided coverage, as did SBS World News Australia ‘Water our top climate change worry: poll’ outlining some of the key findings about Australian’s attitdue to the environment.
  December 2009

• Window Furnishings Australia, the leading trade reference for interior designers and architects, interviews Mobium Group Research Director, Nick Bez, who provides insights based on new Living LOHAS 3 data about the impact of sustainaiblity on the industry. ‘A Sustainable Future’ provides a comprehensive feature of the opportunities and issues for product providers in its November/December 2009 issue. Bez re-enforces the need to focus on the core utility of the products in addition to sustainability elements as a crucial step to a successful product offering in an increaingly competitive and sophisticated market.
  December 2009

• B & T Magazine, Australia’s leading marketing and advertising monthly, features Mobium Group’s new Living LOHAS 3 data in the feature Fifty Things You Need to Know About Being Green in its October focus edition ‘The Green Issue’. Of the fifty, six relate to Mobium data and LOHAS. October 16, 2009

• BRW, Business Review Weekly (BRW), interviews Mobium Group’s Andy Baker about how businesses should address sustainability in the ‘What the Experts Say’ section of its ‘Force of Nature’ article, September 10-16, 2009

• Mobium’s Nick Bez delivers a firm message to marketers on the death of ‘green’ as a relevant consumer communication platform and the forward innovations and approaches shaping the new wave sustainability agenda for 2010 and beyond. Drawing on key learnings from the 13th LOHAS Forum in the US, the opinion piece in Ethical Investor, challenges the narrow view of sustainability in communication and points to a future that is driven by design innovation, quality and minimalism, ‘Green’ is well past its use-by date’, Issue 87, September 2009

• Packaging Magazine, Editor, Anna Game-Lopata, uses Mobium Group data on the LOHAS market in her remarks at the Evolution Awards, recognising innovation in packaging waste management achievements. Winners included Campbell Arnott’s, Coca Cola, Amcor and J&J. Read about the , ‘4th annual Evolution Awards’, August 21, 2009

• Daily Telegraph, ‘Great Buys’ supplement, references Mobium Group data on the issues caused for consumers about ‘green’ claims on products, but points out the growing role of certification and trust marks to assist shoppers, in the article “Shopping Shouldn’t Cost the Earth”, August 13, 2009

• Sydney Morning Herald, Marketing Editor, Julian Lee, cites Mobium Group research on consumer participation into the market for healthier, more sustainaible products, ‘Counting the cost of our profligate ways’, June 20, 2009

• Sydney Morning Herald, Marketing Reporter, Paul McIntrye, quotes Mobium Group Director, Andy Baker in a recent story on energy efficient, flat screen TV’s World of flat-screen television recharged’, May 7, 2009

• Sydney Morning Herald, Marketing Reporter, Julian Lee, uses Living LOHAS 2 research to challenge the future potential of the LOHAS consumer market in his piece ‘Green products facing a black future’, January 20, 2009

• The Weeekend Australian, Australia’s leading national newspaper features Mobium analysis and the Living LOHAS 2 research in its article Keen to be green, and seen by Vivienne Reiner, January 10-11, 2009

  The piece explores how the current finanicial tightening in households may impact ‘green’ spending and concludes that interest and activity remains robust in key cateogries that deliver both a personal and planetary benefit.

• ‘Consumers wary of Green Washing’
  Business Shaper, December, 2008

• ‘Livin’ La Vida LOHAS’
  G Magazine, December, 2008

• ‘Consumers - green purchasing attitudes, trends and opportunities’
  Eco-Buy, December, 2008

• ‘Business puts weight on Green’
  Nett Magazine, November, 2008

• ‘Lifestyles of Health and Sustainability’
  Four Walls and a Roof , 6 October, 2008

• Overview of LOHAS consumer opportunity and barriers based on Mobium’s Living LOHAS 2 research by Marketing Magazine online, 5 October, 2008 ‘Consumers vigilant against ‘green washing’’

• Coverage of key issues raised in Mobium’s Living LOHAS 2 research outlined in Green Pages, 5 October, 2008 ‘Green Sceptics?’

• The Age, 4 October, 2008 cites Living LOHAS 2 data in its feature ‘Consumers more wary of ‘green’ claims’

• Mobium Group interview about the Living LOHAS 2 report in the Sydney Morning Herald, 25 September, 2008 ‘Green the go for consumers’

• Business Spectator, 25 September, 2008 ‘Australian demand for green products exploding’

• Mobium research quoted in the Sydney Morning Herald, 18 September, 2008 ‘Steps on the green scale’

• Mobium research quoted by ACCC Deputy Chair Louise Sylvan , 8 May, 2008 ‘Green marketing and the ACCC’

• Mobium research quoted in the Sydney Morning Herald, 3 March, 2008 ‘Green claims come with big spin cycle’

• Smart Company, uncovers the Profits and Perils in Green Marketing in its recent briefing. Quoting Mobium Group’s Nick Bez, the article confirms the dangers of misleading consumers from both a brand and regulatory perspective. Read it here

• Living LOHAS research quoted by Peter Weekes in the Sydney Morning Herald, 3 February, 2008 ‘Supermarkets to weigh up carbon labels’

• Price Waterhouse Coopers (PWC), a leading global business services firm, quotes Mobium Group in its Carbon Countdown report, citing Mobium’s market sizing data from the 2007 Living LOHAS report. Read the article here

• Smart Company, a leading online resource for start-ups, entrepreneurs and SME’s, predicts LOHAS will be a key trend in the ‘greening’ of business in 2008 in its Christmas issue. Five biggest mega-trends of 2007… and what’s on for 2008 quotes Mobium’s Nick Bez in its trend discussion on The business of being green

• Spa Life, Australia’s leading spa tourism and lifestyle magazine features Mobium and LOHAS in its summer issue. Sustainability and the City discusses the modern contemporary lifestyle approach to sustainability based on LOHAS.

• AdNews, Australia’s top-selling advertising, marketing and media magazine, quotes Living LOHAS research extensively in its November 30 2007 edition. Read the full article online here

• Ethical Investor quotes the Living LOHAS research in its October 2007 edition of Australia’s leading magazine on the topic of socially responsible, ethical and sustainability-related investment. Ethical Investor

• Business Review Weekly (BRW). Mobium Group quoted in the ‘Fast 100′ edition of Australia’s business bible, BRW, 25 October, 2007 Sustainable Shopping

• Living LOHAS research cited and Nick Bez quoted in The Age - Epicure, 2 October, 2007 The New Land Army discussing consumer views of organic food.

• Mobium research quoted in Ad News, 21 September, 2007 Bright Green

• Living LOHAS research anchors LOHASIAN.com, 12 September, 2007 LOHAS Australia - A Survey Uncovers a Complex New Market Down Under

• Feature article in the Wealth Creator online, 10 September, 2007 Riding The Health Trend

• Feature article in the MX, 7 September, 2007
  Values take the lead role in shopping

• Feature article in the Sydney Morning Herald, 6 September, 2007 Industry yet to chase ‘ethical consumer’

• Mobium Group article published in The Age newspaper, 6 September 2007 The biggest business you never heard of

• 6 September 2007 Living LOHAS Press Release

• Andy Baker presents an overview of the Australian LOHAS Market at the annual LOHAS Forum in Los Angeles in May, 2007

• Andy Baker quoted in Wellbeing magazine, regarding the Australian market for ‘green’ events

• Mobium Group contributes article to major Australian spa and wellbeing magazine, on the LOHAS consumer segment (To be published late September ‘07)