Living LOHAS Research Project


Living LOHAS© is a comprehensive annual research program that provides an up to date fact base on consumer and social trends in Australia relating to sustainability, natural health and wellness.

The project is funded, researched and written exclusively by Mobium Group’s team of researchers, led by Nick Bez and Andy Baker.

Since 2005, Mobium Group has surveyed over 30,000 Australians on 250+ measures related to values, attitudes, behaviours and consumption patterns, and undertaken over 700 in-depth discussions with individuals in their homes, workplaces, leisure and educational environments.

The insights gained through the project provide an unparalleled depth of understanding of the motivations of Australians to engage in healthier, more sustainable lifestyle choices.

The Living LOHAS© report provides detailed information about consumer responses to issues including:

- Drought & Water Shortages
- Climate Change & Carbon Trading
- Renewable Energy Options and Response to Nuclear Power, Wind Farms, Desalination and Water Conservation
- Use of Natural Resources
- Labour Practices in Developing Countries
- Animal Testing in Food/Cosmetics
- Reputation Ranking of Australian Brands for Ethics, Sustainability and the Environment
- Hybrid Vehicles
- Environmental Policy and Voting Intent
- Understanding and awareness of Environmental Terms, Eco-Labels and Certification Marks
- Sources of influence and information about health and sustainability
- Retail Channel Participation and Price Sensitivity Analysis
- Dozens more areas of focus…

Living LOHAS© research is available in three report versions:

Living LOHAS©4 Green Market State of Play

Living LOHAS 4© Green Market State of Play - the latest Mobium Group report based on 2010/11 research study. This report provides the latest update on community and consumer responses to sustainability, the latest Mobium LOHAS consumer segmentation and includes a detailed review of Australian eco-labels, as well as new market sizing data.

Pages: 50+ slides
Format: PDF
Published: May, 2011
Audience: Corporations, Business, Government, Non Government Organisations
Licensing: Variety of options available depending on intended use

Request a Report Overview PDF, or enquire about purchasing Living LOHAS© Reports

LOHAS Insights©4

LOHAS Insights 4©, a summary report providing a cost effective overview of the LOHAS market opportunity in Australia, based on the latest Living LOHAS research, for situations where the detailed quantitative data in the full report is not required

Pages: 70
Format: PDF
Published: May, 2011
Audience: Small / Medium Business, Other organisations seeking an overview of the consumer market for healthier,
more sustainable products
Licensing: Variety of options available depending on intended use

Request a Report Overview PDF, or enquire about purchasing LOHAS Insights©4

Living LOHAS©3 Consumer Trends Report

Mobium’s 220+ page study includes a full data set covering 16 topic areas (mapped by LOHAS segment), key insights and organisational implications supported by trend and comparative data. Living LOHAS© 3 provides the definitive snapshot of the Australian consumer and community response to the environment, health and sustainability from 2007 to 2010.

Pages: ~200
Format: Hardcopy – 100% recycled paper
Published: 2010
Audience: Corporations, Business, Government, Non Government Organisations
Licensing: Variety of options available depending on intended use